Sample · free diagnosis

Pet water fountain, 3.2 L stainless steel

This is the short version of what you get for free: one honest read on a quote, and the public listings the read is built on. Names removed, numbers untouched.

The quote we were sent

3.2 L / 108 oz · stainless steel top · water-level window · USB pump

Supplier in Jiangsu (name removed) · one number, one quantity, no price ladder

$10per unit · MOQ 20 Pieces

Roughly 10% above the median - not the price to fight about. Two spec lines are blank, and that is where the money hides.

+10%vs median of the four comparables
$5.99–$12.90the public band, same product class
+67%vs the cheapest comparable

Where the gap sits

The pump is not specified.

Filter-and-pump assemblies on these listings run from a plain DC pump to a thermostatic unit, and that single part moves the quote more than the steel shell does. Your quote names neither the pump model nor the flow rate.

'Stainless steel' is doing a lot of work.

The listings in this band split between 304 interior liners and a plastic body with a stainless top plate - a $3-4 difference at the unit level. Your quote does not say which.

The comparables

ListingFOBMOQSource
3.2 L stainless fountain, quiet pump $6.90–$12.90 200 Pieces listing
Automatic smart fountain, 10 pc MOQ $7.80–$9.90 10 Pieces listing
2.8 L fountain with LED and level window $8.95–$9.55 500 Pieces listing
Thermostatic water dispenser fountain $5.99–$6.89 10 Pieces listing

Public listings on Made-in-China, retrieved 2026-10-30. Prices are as published; a full audit checks the specification behind each one before it is used in a report.

What it sells for at retail

Retail prices from live public search pages on 2026-11-01 — Walmart, Target and PetSmart. Same class of product; accessories, consumables and gravity feeders excluded. 28 listings in the sample.

$40.83median retail price
$25.49–$53.74middle half of the listings
4.5×retail against the FOB median
Retail listingPriceStoreLink
Emperor Pets Stainless Steel Cat Water Fountain - 3.2L/108oz Ultra-Quiet A$24.99walmartlisting
PawsPik Dog & Cat PureFlow MAX Stainless Steel Curve Water Fountain, 3.2 L$39.99petsmartlisting
PawsPik Dog & Cat Ultra-Quiet Stainless Steel Water Fountain, 1.8-gal$54.99petsmartlisting

Retail divided by factory price pays for the brand's margin, marketplace fee, freight, duty and returns. It is not the supplier's markup, and not room to negotiate.

What we would ask the supplier next

  1. Which pump - model, flow rate, and is the impeller rated for continuous running?
  2. Is the body 304 stainless throughout, or a plastic body with a stainless top?
  3. What is the price at 200 pieces, and does the filter cartridge have a replacement price?

Send us the quote you are actually holding.

One business day, one line: roughly how far off it is, and the two line items that carry the gap. No fee, no call, no signup. If it looks fair, we say so.

Email the quote