Sample · free diagnosis

Smart pet feeder, 4 L, programmable timer

This is the short version of what you get for free: one honest read on a quote, and the public listings the read is built on. Names removed, numbers untouched.

The quote we were sent

4 L hopper · ABS body · programmable timer · no app, no camera

Supplier in Guangdong (name removed) · one number, one quantity, no price ladder

$23.60per unit · MOQ 1,000 Pieces

About 21% above the median of four public comparables. The volume is buying you nothing.

+21%vs median of the four comparables
$15.20–$30the public band, same product class
+55%vs the cheapest comparable

Where the gap sits

Your volume is priced wrong.

You are quoted $23.60 at 1,000 pieces. Two suppliers list comparable feeders, one of them WiFi-controlled, at $15.20-16.50 and $18.44 from 100 pieces. A thousand-piece order should not sit above a hundred-piece price for a better-specified unit.

The quote has no price ladder.

The quotation gives one number at one quantity. Without a stated break at 300 / 500 / 1,000, the supplier keeps whatever margin the first number left in it, at every volume.

The comparables

ListingFOBMOQSource
Automatic WiFi-control feeder, 4 L class $15.20–$16.50 100 Pieces listing
Automatic feeder, app remote control $18.44 80 Pieces listing
Feeder with automatic scheduling, 1,000 pc MOQ $18.60–$22.80 1,000 Pieces listing
4 L button-timer feeder $25–$30 50 Pieces listing

Public listings on Made-in-China, retrieved 2026-10-30. Prices are as published; a full audit checks the specification behind each one before it is used in a report.

What it sells for at retail

Retail prices from live public search pages on 2026-11-01 — Walmart, Target and PetSmart. Same class of product; accessories, consumables and gravity feeders excluded. 55 listings in the sample.

$69.99median retail price
$49.96–$99.99middle half of the listings
3.6×retail against the FOB median
Retail listingPriceStoreLink
Air Automatic Feeder White$49.96walmartlisting
Automatic Pet Feeder with Camera, 2.4G WiFi APP Control, Timed Feeding, 6L$69.99walmartlisting
PawsPik Camera with NutriWatch Automatic Smart Pet Feeder, White, Large, 1$99.99walmartlisting

Retail divided by factory price pays for the brand's margin, marketplace fee, freight, duty and returns. It is not the supplier's markup, and not room to negotiate.

What we would ask the supplier next

  1. What is your FOB price at 300, 500 and 1,000 pieces, in writing?
  2. Which gearbox and which dosing mechanism are inside this unit - and what is the replacement part number?
  3. Is the $23.60 price for ABS or for PP, and does it include the CE / FCC test reports?

Send us the quote you are actually holding.

One business day, one line: roughly how far off it is, and the two line items that carry the gap. No fee, no call, no signup. If it looks fair, we say so.

Email the quote